https://www.timothyjclarke.com/swimshop daily 0.75 2022-08-13 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/c3b84d5e-6e36-47fa-8430-9a1af404c992/Competitive_Comparative+Analysis+-+Daily+schedule.jpg SwimSHOP - Using various research methods I learned what SWIMshop was doing well and compared them to the rest of the marketplace. I learned that the current site had an unhelpful navigation scheme offering very little user control. Additionally, the search function was unwieldy resulting in user errors and frustration trying to recover. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1250a673-2475-45bd-85f8-b6c6a2730a16/affinity+mapping+highlights.jpg SwimSHOP - I then conducted surveys and interviews to discover what users prioritized when shopping for competitive swim gear. I learned that users would be competitive swimmers, their parents, and team coaches/personnel. Users need to quickly and easily find everything they need for their team in one place and be sure they are getting gear that fits. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/075e3eaf-5e65-4a6e-afbb-ec224531cb8f/Updated+persona.jpg SwimSHOP - User Persona Using the information I gathered through my market and user research, I developed representation of who would be using this website and how. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654797923149-NIU29AUNNUOUFNIJ8RV6/Tim+Clarke+P2+%28problem.solution+statements%29.jpg SwimSHOP - Problem & Solution Statements Working off of the user persona, I focused my design process by honing in on the user’s core problem and developing avenues towards solutions. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/fc12cdfd-e5f3-48be-8574-e991306f937c/updated+user+flow.jpg SwimSHOP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/d982d0b1-5302-42af-b44c-52f2a4f318a2/top+nav+progression.jpg SwimSHOP - Primary Navigation Bar Allows users to more easily and accurately navigate to the category of choice and frees up the main area of the landing page. This allows more direct navigation without being overbearing for the user while displaying user’s location status within the site. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/e9209ed4-6f8d-417f-90db-51f93478ff36/secondary+nav.jpg SwimSHOP - Secondary Navigation Allows users more control in getting to the products they desire. With the increased amount of information displayed to the user at the secondary level, this stays hidden and out of the way until the user needs it. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/9dadc3c2-6e7e-4444-bd87-cb98d83649ed/product+cards.jpg SwimSHOP - Product Cards Display all pertinent information for users to make the right decision. Inclusion of more pictures allow users to make better, more informed decisions about the products they are buying. Colors and sizes are instantly visible so users can tell if their size is in stock. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/5df8c8bf-38d3-4098-b092-f7584245ee2b/floating+cart.jpg SwimSHOP - Floating Cart Users always know what is in their cart and how much it costs. Empowers users to continue shopping without interruption when they add items to the cart. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/113248a6-16e0-4997-b426-7fc0a72de5aa/checkout+flow+final.jpg SwimSHOP - Improved Checkout Flow This new checkout flow guides users through the checkout process with simple, easy-to-follow instructions that make checking out intuitive and hassle-free. Users are updated on their progress so they are never left wondering. To avoid errors, there is a final confirmation before the order is placed. https://www.timothyjclarke.com/projects daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/a96850a6-b0ea-4256-bf48-ffe3bf70def5/SCADproxDeloitte+Logo.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/afc10121-7d43-445a-b1b5-9ae494493b5c/Fantown+Logo.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/132e0013-2cd5-425c-9e79-de1a5eda3401/TeamMICCDropStoryboard.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/ccb97a95-799e-4ebe-85e3-397119e4251b/DMGT_720_SPRING_2023_TIMOTHY_CLARKE_Poster.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/3ee2e06f-875a-4b2d-8289-060095f4defb/login+screen.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/d1cd2b2c-d274-44be-bd16-c09841110b93/homepage+on+laptop.jpg https://www.timothyjclarke.com/home daily 1.0 2025-10-30 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/a96850a6-b0ea-4256-bf48-ffe3bf70def5/SCADproxDeloitte+Logo.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/afc10121-7d43-445a-b1b5-9ae494493b5c/Fantown+Logo.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/132e0013-2cd5-425c-9e79-de1a5eda3401/TeamMICCDropStoryboard.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/96354758-d1f5-4976-9533-f6bb7e139cae/DMGT_720_SPRING_2023_TIMOTHY_CLARKE_Poster.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/7bfa459e-348e-44b3-a7b8-9e01074ec522/login+smaller.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/d1cd2b2c-d274-44be-bd16-c09841110b93/homepage+on+laptop.jpg https://www.timothyjclarke.com/about-me daily 0.75 2025-09-22 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1657524678567-38HC695KAM8WJAA5VYS3/IMG_5011.jpeg About Me https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1657524739338-4KUFPYPBMBEFFJLT7M6K/IMG_0037.jpeg About Me https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1657524766840-2XZ9CG2O0YGNU55G4I3J/IMG_0376.jpg About Me https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654699368769-CWVGEDMQTF7XBBTB3G9G/IMG_0519.jpeg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654700052073-OBLKDMZWR8UWGBK7RRMZ/IMG_0003.jpg https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/fe918b5f-08f7-4d43-8ea4-67ccc77be620/DSC_0132.JPG https://www.timothyjclarke.com/identityguard daily 0.75 2024-02-13 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654845959758-UFFYOV8VBEEZLMGF4SMB/handling+threat+dark+green.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654846887899-8BN3R1AW570VTYHWQPEH/new%2Bbanners%2Btrial.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654847144139-C9BMP1D8057TJCOW5J9X/surelock.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654847285971-2PJ75DOPPQBZPTREOWDV/Review.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654847436040-I8YFGSPO3QCX87TGA05D/Live+Chat.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1657517091806-R28OCU6C1LBVSHM5LF19/bottom+nav+2.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/962cd0d6-6cc5-4b3a-a6f0-7acc5079cbae/service+blueprint1.2.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/9ce2494a-a0bc-440a-b2b7-93dac0099403/service+blueprint1.3.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/9d70fdf9-ab9c-4d80-958f-be34981dc2ab/service+blueprint1.4.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/2220bc57-1370-4043-baa6-fbb2ffbe2011/service+blueprint1.1.jpg Identity Guard https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/16f61879-eff2-4dfe-927f-d8eab673e0a5/Screen+Shot+2022-06-09+at+4.23.37+PM.png Identity Guard First we analyzed Identity Guard to identify business needs and assess their current value. I looked into the Key Partners, Activities, and Resources to determine the existing framework we could design from. We discovered Identity Guard was lacking a live-chat feature, found commonly amongst competitors. The stakeholders wanted to encourage current customers to be more proactive in protecting their identity. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1a5e8c5d-6336-4057-bd87-eef37034aa81/Screen+Shot+2022-06-10+at+12.21.34+AM.png Identity Guard - I assisted in creating interview and survey questions which helped recruit potential users gather vital information. Unfortunately, we were unable to recruit any Identity Guard customers. While 83% of our respondents had no protection at all, 75% felt that identity protection was very important and would consider signing up for a service. Through user interviews, we learned that respondents valued high quality customer support that is easily accessible. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654740467040-NTSR64CU1F3YJWCVR9N9/P3+-+Group+2+-+Identity+Guard+%281%29.jpg Identity Guard - We leaned on our research findings and business goals to develop a representative of the target user group, Kirsten. We used Kirsten to help define the problem so we could begin working towards a solution. We needed to develop a service that provides Kirsten better customer support and encourages her to learn more about best security practices. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/7d2d3d9f-ca44-4bb9-a09d-2fe5ba688ebb/Journey+map+1.jpg Identity Guard I broke down the users current journey, step-by-step, hoping to highlight opportunities to most significantly improve the users overall experience https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/3a0a58ca-d382-4396-b059-013afdf3fee5/phase+2and4.jpg Identity Guard - I broke down the user’s current journey, step-by-step. I hoped to highlight opportunities where we could most significantly improve the user’s overall experience. I discovered 2 key opportunities: when users are seeking help handling a threat, and after a threat is resolved, while the users are just waiting for the next alert. We decided our service would best solve the customer and business needs in the form of an intelligent virtual assistant. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/fd0845cf-6ecd-493e-8bca-630d5891b7e6/journey+map+2.jpg Identity Guard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/3f035399-3cc0-47dd-b495-d8af48ef7f0c/phase+2and4+future.jpg Identity Guard - To illustrate how our we could improve the user’s experience, I repeated the exercise. This time I included our proposed solution, an intelligent virtual assistant named Surelock. By responding immediately to users and providing ongoing support, Surelock turns those points of frustration into positive interactions. Now, users will end interactions feeling more secure and better supported. https://www.timothyjclarke.com/get-in-touch daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1654848769769-0U6TWPFPU3C2I4BZDU6J/DSC_0132.JPG Get in Touch - Contact me. timothyjclarke92@gmail.com (802) 578-2244 263 Allgood Trace Acworth, GA 30101 Facebook Instagram Twitter https://www.timothyjclarke.com/bltn-by-multitude-insights daily 0.75 2024-02-13 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/d1cd2b2c-d274-44be-bd16-c09841110b93/homepage+on+laptop.jpg BLTN by Multitude Insights https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/183c1ea4-62a2-425e-b034-9f1e2d8c4f3d/Feature+Inventory_+Multitude+Insights+-+Feature+Inventory.jpg BLTN by Multitude Insights - I developed an understanding of the current service by comparing the features our clients had to what was offered by others in the market and analyzing the heuristics of the platform. I discovered BLTN was most notably lacking a map feature, something found commonly amongst competitors. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/da7dce66-1178-43ca-84f5-351da82d2c47/Untitled+presentation+%281%29.jpg BLTN by Multitude Insights - We first sent out surveys to gather basic quantitative data and find users for interviews. We utilized data from our 12 survey respondents and 6 user interviews to understand BLTN’s user base. We found strong correlations with users indicating preferences towards digital communication, reducing the amount of necessary paperwork, and utilizing a desktop to access information while at work. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/6bbf17b4-4ebf-41f7-a061-8dbe52b2d5f4/BLTN+Presentation+%281%29.jpg BLTN by Multitude Insights - We leveraged data from all our research to create a user persona - a representative of the target user whose problems we would solve for. This persona served as a guidepost to help us determine our problem statement - what specific problem(s) we would solve with our design. We determined that, to boost user connectivity, “stickiness,” and enjoyment, we would design intuitive page layouts, clear channels of communication, and useful visual aids. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/01fd0d72-91a2-4af7-9584-4666ab116d3c/BLTN+Presentation+%283%29.jpg BLTN by Multitude Insights - We developed a user flow by mapping out the path a user would take to complete a task using BLTN. With that in mind, we sketched our initial ideas for a solution. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/1caf0a7d-2fb8-4e48-b48d-3b94227acac0/BLTN+Presentation+%284%29.jpg BLTN by Multitude Insights - After deciding on a design as a team, I helped turn sketches into digital wireframes. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/d75cf7c5-2fd7-4ec6-b763-d7471be96187/BLTN+Presentation+%287%29.jpg BLTN by Multitude Insights - I continued developing the wireframes and turned them into a clickable prototype to test how successful our new design was. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/77f96487-00b3-4acc-b813-c0644534aca9/BLTN+Presentation+%289%29.jpg BLTN by Multitude Insights https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/4cbf4ad0-edfa-4317-9959-1f4e4cfe4f2a/top+nav+update+final.jpg BLTN by Multitude Insights - Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/a36005e8-48d8-42f1-a299-4f0e579501d3/homepage+update+final.jpg BLTN by Multitude Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/ff0fe4b8-b72e-43ee-8d96-4a340403a49e/Bulletin+Detail+view+update.jpg BLTN by Multitude Insights - Make it stand out Lastly, we received valuable feedback about the bulletin detail view page during usability testing. There was not enough room to comfortably fit all the information into the spaces for Suspects, Vehicles, and Collaborators. https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/86bc5507-d31f-472a-aadc-de0447294987/bulletin+detail+view+tabs.jpg BLTN by Multitude Insights I redesigned the presentation of this information utilizing a tab function. This allowed me to display more information in a more readable presentation without taking up additional screen real estate. https://www.timothyjclarke.com/hobbyspot daily 0.75 2024-02-22 https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/8862e74c-ac47-44c3-9a04-bef74db8cd6e/Screenshot+2024-02-13+at+12.34.42%E2%80%AFPM.jpg HobbySpot https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/2d9333aa-cc55-4387-ac3a-430eb48bbee1/Screenshot+2024-02-13+at+12.26.34%E2%80%AFPM.png HobbySpot https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/c5f91f53-c5e2-44aa-9265-8a70d60bae36/Screenshot+2024-02-13+at+12.27.03%E2%80%AFPM.png HobbySpot https://images.squarespace-cdn.com/content/v1/629e41d93d19d11c1695ad1c/5d9e3a43-a08d-4de1-92ec-487b4e2cb9dc/Screenshot+2024-02-13+at+12.27.39%E2%80%AFPM.png HobbySpot 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